marketers

1-to-1 loyalty & marketing communications

Your customer base is constantly shifting. Personal information changes. Buying habits change. Preferences change. Through all the change, how can you make sure your customers are loyal to you and your brand? By reaching them with information that's specifically relevant to them. At Bowne, we create, manage and distribute customized marketing communications that keep your customers coming back—and earn you new ones in the process.

Get to know your customers, so they want to know you.

  • Everything in One Place. Fully integrate your processes, from data management to distribution. Transform customer activity data (even from multiple sources) into a unified database that houses all of your vital customer information in one place. From there, you'll have the tools to plan, create and execute targeted marketing programs that constantly update themselves. Everything is in your control.
  • Your Brand, Personalized. Control your brand and compliance information. Give your field agents the power to create customized marketing pieces that have fresh, relevant content for each customer. Personalize all of your marketing materials based on customer demographics, buying patterns, geography, location, Web site usage or any other criteria you can think of. All using Access on Demand, Bowne's Web-based ordering system.
  • Instant Customization. Send out customized materials instantly, in print and online, based on recent information that your customers themselves have provided. Maintain a central library of these documents so users can easily access them to create updated, consistent marketing communications on their own. With Bowne's automated mailing and Web-based content management systems, all of your communications will have a unified style and professional sheen stamped with your brand.
  • 24/7 Every Step of the Way. We have a thorough knowledge of 1-to-1 marketing. We're with you every step of the way, available 24/7 to answer your questions and keep production running smoothly. Bowne gives you the benefit of personalized documents, with the service and efficiency of mass production.


Learn more. See how Bowne helps you make it personal.