How Bowne helped increase 401(k) plan sponsor proposal requests by 58%

MFS was very specific. They asked Bowne to streamline their processes for developing and producing plan sponsor proposals. To give them the ability to personalize and customize kit content and to print them in full color, on demand. To handle increased kit volume. And to eliminate manual assembly of kits and associated quality control issues and improve response times.

Eight months later, Bowne had designed and implemented a plan. Bowne worked hand-in-hand with MFS to develop the design and content for the new proposals and integrate various systems. MFS conducted focus groups, market research and product tests to tailor the materials for their clients. We were with them every step of the way. And we came up with a customized Web-to-print solution that produced big results, such as a 58% increase in kit requests. More than $350,000 of savings in annual staffing, shipping and printing costs for MFS. And a significant boost in sales volume.

Now, Bowne prints 30 to 50 sales proposals for MFS daily. Turnaround time is no more than 48 hours. PODi, the Print On Demand Institute, selected MFS Investment Management and Bowne as winners of its 2006 Best Practices in Digital Print awards. But for Bowne, the real reward was in helping MFS reach their customers with personalized communications that helped strengthen client relationships—and to do it more efficiently and cost-effectively.

Learn more. Contact us to see how we can help you strengthen your customer relationships.